My husband is a big beer enthusiast, and I am, too (although I’m a little less knowledgeable than he is). We love visiting Seattle’s awesome microbreweries, and he even makes his own (really delicious) beer from scratch.
He knows all about the official styles of beer, varieties of hops and IBUs. He reads brewing magazines and learns about the different techniques that are used to make each beer special.
I like pretty labels.
I know, I know, stereotypical girl, right? But, sometimes I can’t help it. Take, for example, Red Hook Brewery’s winter ale, Winter Hook.
I don’t even like winter ales, and I still want to buy a six-pack.
In case you can’t see it very well in the picture, the packaging is covered completely with Fair-Isle designs. See?
I’m sure it’s all done by computer, but the attention to detail is fantastic! There aren’t any half stitches or other weird mistakes. (The little skier is even done to look like a sewed-on applique!) Someone on their design team is a knitter.
So, let’s raise a glass to knitting (or at least knitted designs) being used out in the wild! It’s a trend I really like, and one that makes me smile a little more when I’m walking through the grocery store.
Where else have you seen knitting used in advertising?
Great example–and being a beer enthusiast myself, I relate to both of you, lol! Favorite local brew: 805 by Firestone Brewery, a bit north of me (their area code is 805, hence the name; area codes are an identifier/locator/snob-appeal profiler in SoCal).
My favorite recent use of knitting in advertising was the logo for the tv series based on Fargo (the movie). Very cool!
Ooh, I don’t think I’ve had the 805, I usually steer toward the IPA-er end of things. If I see it around, I’ll have to give it a try. Funny how area codes are like that. One of my favorite breweries when I lived in Austin was 512 Brewing Company. They have a Pecan Porter that’s to die for… unfortunately they don’t bottle it, so you have to go to Texas to get it… 😦
I haven’t been watching Fargo, but I keep hearing good things about it. And, with that logo… I guess I need to go watch it (with an 805).