My husband is a big beer enthusiast, and I am, too (although I’m a little less knowledgeable than he is). We love visiting Seattle’s awesome microbreweries, and he even makes his own (really delicious) beer from scratch.
He knows all about the official styles of beer, varieties of hops and IBUs. He reads brewing magazines and learns about the different techniques that are used to make each beer special.
I like pretty labels.
I know, I know, stereotypical girl, right? But, sometimes I can’t help it. Take, for example, Red Hook Brewery’s winter ale, Winter Hook.
In case you can’t see it very well in the picture, the packaging is covered completely with Fair-Isle designs. See?
I’m sure it’s all done by computer, but the attention to detail is fantastic! There aren’t any half stitches or other weird mistakes. (The little skier is even done to look like a sewed-on applique!) Someone on their design team is a knitter.
So, let’s raise a glass to knitting (or at least knitted designs) being used out in the wild! It’s a trend I really like, and one that makes me smile a little more when I’m walking through the grocery store.
Where else have you seen knitting used in advertising?